Digital Marketing
Stop Selling, Start HelpingSomeone, somewhere, is searching for your products or services right now on the Internet. If they find your competitor sites and not yours, you will not get the business.
It’s as simple as that.
Our philosophy is, that in order to compete in today’s marketplace your online marketing spend should initially match your traditional marketing spend.
This is the beginning of a journey that we will guide you through until you realise just how powerful digital marketing is.
Very quickly you’ll begin to see just how much more cost effective it truly is.
What is Digital Marketing?
The basics haven’t changed:
Give your customer what he or she wants, when they want it, is and always will be the essence of marketing.
In the ‘olden’ days, 30% of marketing worked but no one knew which 30%.
Therefore more money was spent than required.
Today, it isn’t about budgets and worrying about wasting money – it is about ensuring you maximise the return on your money.
The chart on the right demonstrates just how fragmented the media world has become – all you need to do is focus on working with a partner who can deliver all of this and more within budget, measurably. (Source: econsultancy.com)
So how do we do it ?
- We drive visitors to your website that buy from you
- We use a proven formula of Search Engine Optimisation (SEO), Pay-Per-Click (PPC), Remarketing and Social Media
- The essence of the approach is keywords, your key products and services and the margin in your business
- With input from you we drive more and more visitors to your site, using a test and measure approach that ultimately converts into more business for you
- We use a variety of tools – SEMrush, Wordstream, Moz, Unbounce & Crazy Egg to name a few
Over the last 4 years in particular we’ve worked with many many clients who will bear testimony to this approach.
The techniques may be complex. But we simplify them for you and rely on your input and business acumen to truly make the project work.